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Volume No: 1, Issue No:2 ADVERTISING EFFECTIVENESS OF TELEVISED MESSAGES USING APPEALS: A CASE-STUDY IN THE CHINESE CONTEXT JAMIL MULANI, SNOBER JAVID, SAJAL KABIRAJ
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Volume No: 1, Issue No:2 IMPACT OF E PROCUREMENT AND LOGISTICS ON EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT: A STUDY OF AVIATION INDUSTRY IN PAKISTAN ZEESHAN-UR-REHMAN, MUHAMMAD HAMZA SHAKEEL AND MUHAMMAD RAHEEM FARAZ
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Volume No: 1, Issue No:2 ?AS YOU LIKE IT? IMPRESSION MANAGEMENT OR ORGANIZATIONAL CITIZENSHIP BEHAVIOR KHANSA HAYAT, SAJID BASHIR
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Volume No: 1, Issue No:2 MEASURING VALIDITY OF DETERMINANTS OF CONSUMER SUBSCRIPTION BEHAVIOR IN TELECOM SECTOR OF PAKISTAN MUHAMMAD AMJAD UR REHMAN, RAUF I AZAM AND AAMIR KHAN KHATTAK
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Volume No: 1, Issue No:2 MEASURING THE EFFECT OF WORK-FAMILY AND FAMILY-WORK CONFLICTS ON ORGANIZATIONAL COMMITMENT AMONG NURSING STAFF IN PAKISTAN KANZA LODHI, TAYYABA IFTIKHA, SEHRISH AKHTAR AND NAZIA IQBAL
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Volume No: 1, Issue No:2 CORPORATE GOVERNANCE AND FIRM PERFORMANCE: A STUDY ON MODERATING EFFECTS OF FIRM SIZE AND LEVERAGE ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND FIRM PERFORMANCE IN BANKING SECTOR OF PAKISTAN IFRAH SOHAIL, MUHAMMAD BILAL SAEED AND ZEENAT MURTAZA
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Volume No: 1, Issue No:2 IMPACT OF POLITICAL INSTABILITY AND TERRORISM ON STOCK RETURNS: EVIDENCE FROM PAKISTAN HASSAN RAZA, SHAFAQ MALIK
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Volume No: 1, Issue No:2 AN EMPIRICAL EXAMINATION OF LINKAGES AMONG KARACHI STOCK EXCHANGE AND EMERGING EQUITY MARKETS OF ASIA PACIFIC REGION ARSHAD HASSAN, KHALID MAHMOOD AWAN
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